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Forever tweaking, testing, and laughing at my own mistakes. I'm Ashraf — a Sydney based designer turning chaos into systems.

⬇️ Some highlights

Meta-Being, AI-Powered Virtual Avatar

A safe space for learners to practice their communication skills with AI-powered dynamic personalities, with a mentor guiding them to the best outcome.

Transforming Campus Mobility

Western Mobile streamlines campus life for 40,000 students and staff members. Key features include easy navigation with an accessible campus map, real-time shuttle bus tracking, staff directory, and quick access to vital services.

River Health Monitoring

Facing urbanization challenges, River Snap is a citizen science project. Its mobile app, designed through collaboration, enables users to monitor the Hawkesbury-Nepean River, fostering advocacy and data-driven action for a healthier ecosystem.

Read case study 🔗

Communication for Project Teams

Itcan offers a unified workspace for tasks, projects, and structured notes, empowering small businesses. With seamless desktop and mobile access, it streamlines project management, tracking, communication, and portfolio work, ensuring scalable, interference-free results for all.

Mobile App for Tracking NDIS Expenditures

Munca, the smart budgeting app, redefines financial control. Utilizing advanced algorithms and bank connectivity, it empowers users to effortlessly track expenses and optimize budgets.

Safekeeping Memories

Forget Me Not is a web app that allows users to send cherished messages and memories to loved ones in the future. This web-based tool ensures that important sentiments, wisdom, and legacies are shared even in their absence.

Environmental Programme

Developed educational training content on Renewable Energy Entrepreneurship for the UN's environmental program at BRAC University, fostering sustainable practices and empowering future green leaders.

Brand Strategy & web design

Shajao, an online custom framing studio, saw a transformation with our conceptualization and prototype work. I introduced a contemporary visual style, enhancing user interaction at the core of the app's functionality.

Covid Updates & News Sharing App

Covid Conversation, a tailored news aggregator and communication platform, meticulously curates and emphasises COVID-19 developments. It offers users a focused insight into the ever-evolving world of the pandemic.

Environmental Adventure Game

'Plastic Purge,' a side-scrolling adventure game. As a passionate EcoGuardian, your mission is to combat the relentless plastic pollution that plagues our world. Swipe, slash, and jump your way through a polluted Earth as you smash wicked plastic bottles, collect recyclables, and restore the planet's beauty.

Play Beta 🔗

Bullion Trading Marketplace

Jawhargy is the Middle East's e-commerce platform that offers authentic 18 to 20-carat gold, plus silver, platinum, and gold bars. Expertly crafted with robust security measures, it's a secure haven for investors to buy, store, and track their precious metals.

B2B Wholesale Marketplace

Kinetic Marketplace, a global eCommerce platform that caters to wholesale buying and selling. With user-friendly account setup and storefront creation, it's the ultimate platform for launching businesses.

Location-Based Contacts Directory

Neverlost ensures users never lose track of acquaintances. By enabling users to associate contacts with specific meeting details, such as location, date, and time, the app liberates users from the need to recall names, offering a seamless solution for memory lapses.

Mood Assessment & Journaling

Introspection, an AI-based mood-tracking app that empowers users to effortlessly document emotions through voice recordings. Leveraging cutting-edge AI technology, it promptly discerns users' moods from their voice tones, fostering daily routine management and mental health enhancement.

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